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Privacy Policy

Wild Muse Privacy Policy

Effective Date: January 2026
Website: https://www.wildmusecollective.co.za

At Wild Muse, your privacy is important to us. This Privacy Policy explains how we collect, use, store, share and protect your personal information when you visit our website, contact us, create an account, place an order, or interact with us online.

This Privacy Policy is drafted in line with the Protection of Personal Information Act, 4 of 2013 (“POPIA”) and other applicable South African laws.

By using our website or providing your personal information to us, you agree to the terms of this Privacy Policy.

1. Who We Are

Business / Trading Name: Wild Muse
Legal Entity: Company
Registration Number: 2025/103216/07
Physical Address: Cape Town, South Africa
Email: [email protected]
Telephone: 074 1050 855
Website: https://www.wildmusecollective.co.za

For privacy-related queries, you can contact us at:

Email: [email protected]
Privacy Contact / Information Officer: Zane Watkins

2. Personal Information We Collect

We may collect the following personal information from you when you use our website or purchase from us:

  • your name and surname;
  • email address;
  • telephone number;
  • billing address;
  • delivery address;
  • order details and purchase history;
  • payment-related information processed through our payment provider;
  • messages or enquiries you send to us;
  • account login details, where applicable;
  • website usage information, such as device information, browser type, IP address, pages visited and cookies.

We only collect information that is reasonably necessary for the purposes described in this Privacy Policy.

3. Payment Information

Payments on our website are processed through a third-party payment provider, such as PayFast.

Wild Muse does not store your full card details or banking information on our website. Payment information is handled securely by the payment provider according to their own privacy policy and security practices.

You should review the privacy policy and terms of the relevant payment provider before completing payment.

4. How We Collect Personal Information

We may collect personal information when you:

  • visit or browse our website;
  • create an account;
  • place an order;
  • make payment;
  • sign up to receive marketing communication;
  • contact us by email, website form, social media or other channels;
  • enter a promotion, giveaway or competition;
  • interact with our website through cookies or similar technologies.

Where possible, we collect personal information directly from you.

5. Why We Use Your Personal Information

We use your personal information for the following purposes:

  • to process and fulfil your orders;
  • to arrange delivery or courier services;
  • to communicate with you about your order;
  • to respond to enquiries or customer service requests;
  • to process returns, refunds or exchanges;
  • to manage your online account, where applicable;
  • to send marketing communication where you have consented or where permitted by law;
  • to improve our website, products and customer experience;
  • to prevent fraud, misuse of our website or unauthorised transactions;
  • to comply with legal, tax, accounting and regulatory obligations;
  • to keep records necessary for business and legal purposes.

We will not use your personal information for purposes that are unrelated to the reason it was collected, unless permitted by law or with your consent.

6. Legal Basis for Processing Your Information

We process your personal information where:

  • you have given consent;
  • processing is necessary to fulfil an order or agreement with you;
  • processing is necessary to comply with a legal obligation;
  • processing protects your legitimate interests;
  • processing is necessary for our legitimate business interests, provided your rights are not unfairly affected;
  • processing is permitted under applicable South African law.

7. Marketing Communication

We may send you marketing communication about Wild Muse products, promotions, launches, updates or offers if:

  • you have consented to receive marketing communication; or
  • you are an existing customer and the communication relates to similar products or services, where permitted by law.

You may opt out of marketing communication at any time by using the unsubscribe option, replying to the message, or contacting us at [email protected].

We will not sell your personal information to third parties for their own marketing purposes.

8. Sharing Your Personal Information

We may share your personal information with trusted third parties only where necessary for business, legal or operational purposes. These may include:

  • payment service providers;
  • courier and delivery companies;
  • website hosting or ecommerce platform providers;
  • email and communication service providers;
  • IT support providers;
  • accountants, legal advisers or professional service providers;
  • fraud prevention or security service providers;
  • regulators, authorities or law enforcement bodies where required by law.

Third parties who process personal information on our behalf are expected to protect your information and only use it for the purpose for which it was provided.

9. Courier and Delivery Partners

To deliver your order, we may share your name, delivery address, contact number and order-related details with courier or delivery service providers.

These details are shared only for purposes of fulfilling and delivering your order.

10. Cookies and Website Tracking

Our website may use cookies or similar technologies to:

  • make the website function properly;
  • remember your preferences;
  • improve website performance;
  • analyse website traffic;
  • understand how visitors use our website;
  • support marketing or advertising, where applicable.

You can disable cookies in your browser settings. However, some parts of the website may not function correctly if cookies are disabled.

If we use analytics or advertising tools such as Google Analytics, Meta Pixel or similar services, these tools may collect information about your interaction with our website. This section should be updated once you know exactly which tools your website uses.

11. Social Media

If you interact with us on social media platforms such as Instagram, Facebook or TikTok, those platforms may also collect and process your personal information according to their own privacy policies.

Wild Muse is not responsible for the privacy practices of third-party social media platforms.

12. How We Protect Your Personal Information

We take reasonable and appropriate steps to protect your personal information from loss, misuse, unauthorised access, disclosure, alteration or destruction.

These steps may include:

  • using secure payment providers;
  • limiting access to personal information;
  • using password protection and secure systems;
  • keeping records only where necessary;
  • taking reasonable steps to ensure service providers protect personal information.

No online system can be guaranteed to be completely secure, but we will take reasonable measures to safeguard your personal information.

POPIA requires responsible parties to notify the Information Regulator and affected data subjects where there are reasonable grounds to believe that personal information has been accessed or acquired by an unauthorised person.

13. Data Breaches

If we become aware of a security compromise involving your personal information, we will take reasonable steps to investigate the issue, limit any potential harm, and notify affected parties and/or the Information Regulator where required by law.

14. How Long We Keep Your Information

We will keep your personal information only for as long as reasonably necessary for the purpose for which it was collected, unless a longer retention period is required or permitted by law.

We may retain certain information for purposes such as:

  • processing and delivering orders;
  • handling returns, refunds or customer queries;
  • legal, tax, accounting or record-keeping requirements;
  • fraud prevention;
  • resolving disputes;
  • enforcing our terms and conditions.

When personal information is no longer needed, we will take reasonable steps to delete, destroy or de-identify it.

15. Cross-Border Transfers

Some of our service providers, platforms or cloud-based systems may store or process personal information outside South Africa.

Where personal information is transferred outside South Africa, we will take reasonable steps to ensure that appropriate safeguards are in place and that your personal information remains protected in line with POPIA.

16. Your Rights

Under POPIA, you have the right to:

  • ask what personal information we hold about you;
  • request access to your personal information;
  • request correction or updating of inaccurate, outdated or incomplete information;
  • request deletion of personal information where legally permitted;
  • object to the processing of your personal information in certain circumstances;
  • withdraw consent where processing is based on consent;
  • opt out of direct marketing;
  • lodge a complaint with the Information Regulator.

POPIA gives data subjects the right to request confirmation of whether personal information is held by a responsible party and to request access to that information.

To exercise your rights, please contact us at:

Email: [email protected]

We may need to verify your identity before responding to certain requests.

17. Children’s Privacy

Our website and online store are intended for use by persons who are 18 years or older, or by minors with the consent and involvement of a parent or legal guardian.

We do not knowingly collect personal information from children without the consent of a competent person, such as a parent or legal guardian.

If we become aware that we have collected personal information from a child without proper consent, we will take reasonable steps to delete it, unless we are legally permitted or required to retain it.

18. Links to Other Websites

Our website may contain links to third-party websites, platforms or services.

We are not responsible for the privacy practices, content or security of third-party websites. We recommend that you read their privacy policies before sharing personal information with them.

19. Complaints

If you have any questions or concerns about how we handle your personal information, please contact us first so that we can try to resolve the matter:

Wild Muse
Email: [email protected]

You also have the right to lodge a complaint with the Information Regulator of South Africa if you believe your personal information has been unlawfully processed. The Information Regulator lists [email protected] for POPIA complaints, as well as general contact details on its website.

20. Updates to This Privacy Policy

We may update this Privacy Policy from time to time.

The latest version will be published on this page with the updated effective date. Your continued use of our website after changes are published means that you accept the updated Privacy Policy.

21. Contact Details

For questions about this Privacy Policy or how your personal information is handled, please contact:

Wild Muse
Email: [email protected]
Website: https://www.wildmusecollective.co.za
Address: Cape Town, South Africa
Telephone: 074 1050 855
Privacy Contact / Information Officer: Zane Watkins